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Tim McEachern and Chris O’Brien Speak Out…
A Few Words from the Definitive Self-Proclaimed Experts
on Every Aspect of The New New Economy

On Entrepreneurship
" The sad fact is that we are, at the risk of oversimplifying, almost out of good ideas. It is the curse of progress. Don’t let the anthropologists fool you. Cave men had it great, at least when it came to entrepreneurship. There was everything left to come up with. You could tie two sticks together and be the first one to do it and make a lot of money. Everyone would think you were a genius. There was nowhere to go but up. As of today, we have discovered, invented, created, jury-rigged, and engineered just about everything there is to be found. There are only two good ideas left, and there is no real cost-effective way to find out what those are.

Besides, entrepreneurs are idea men. You sir, are no idea man, no matter how you may fancy yourself. Oh, you are all ready to work hard;, then someone reminds you that something good is on TV . . . like a "Facts of Life" marathon. Then there’s nooo getting work done that day. And so goes your pathetic sedentary life. Oh, you may have great ideas, but yours are not one of the two. So find pleasure in other pursuits. Try writing a business book. Heck, anyone can do that. "

On Income and Marketing
" Age is seen as a major factor in marketing, but what about income? Finding a group’s income can reflect their likes, dislikes, hobbies, professions, and other aspects of their lifestyle. Most important, it tells you about the potential discretional income of your target group.

Remember why Willie Sutton robbed banks? That’s right, because he was a thief and a cold-blooded killer. And if Willie Sutton had access to today’s demographic information as it relates to income, he’d still be a miserable thief and a cold-blooded killer. Because people don’t change. And that is the point of income-focused demographics. Oh, they will tell you they will change. They will go to their meetings and their rehab, and they’ll be fine for a few weeks. They will come home full of promise and remorse and you’ll forgive them. But eventually they go right back to being thieves and cold-blooded killers. And in the end, that’s what demographics is all about. It's a world of thieves and cold-blooded killers and all we can do is live in it. "

On Demographics
" The early Romans understood two things very well. The second thing was, don’t turn your back on your friends. The first: To be a bloodthirsty conquering army, you have to divide your enemy into statistical groupings with quantifiable like attributes. The Romans included personal traits like age, income, race, religion, and lifestyle affiliations (hobbies, sports, etc.). The Romans further grouped prospective conquerees into geographic categories by zip code, area code, or lands held by the tribe. After correlating data via complex algorithms, the Roman Army would march off, sure in the knowledge of who they faced and what those people’s buying habits would be once conquered. "

From - A Case Study on Succession Management
" Wherever the blame lay, the company was now beset with a problem it could not have foreseen. It was now contractually bound to employ a new and untested CEO of a multi-national Fortune 500 conglomerate poised for growth in a mercurial and fast paced economy... and that CEO was most likely a dullard, a buffoon, and a simpleton. What options did the Board have then, other than to channel the whole sorry state of affairs into a wacky sit-com? "

On Emerging Technologies
" Astrology will no longer remain an exclusive tool of the rich in the New New Economy. Advances in computer power have already produced giant leaps in personal star chart forecasting. What was previously a science is now becoming an exact science. The widespread access of computer astrology brings new hope to anyone who previously left his existence to fate. No more will the entrepreneur stumble through the dark, not knowing which opportunities to seize and which bills to pay. Astrology is a magnificently powerful force. The question is, will it make society more level? Or will it level society? "

From Adam Smith - The Lost Chapters
" Some of the edited text shows that Smith was not above being judgmental and petty, and may have suffered from a bout of unrequited love;

Labour is often static, but if it is too much so, then it produces no wealth. The woman who is my neighbor, for example, never leaves her home. Men stop by all the time. What does she do? She creates no wealth, unless by one's definition of wealth, you include being a harlot, which I do not. "

From F.A. Hayek- Poet Economist
" The completion of his seminal work “The Road to Serfdom” left Hayek in a state of melancholy. Unable to concentrate on the weighty matters of economics, his friend and contemporary Ernest Hemmingway suggested free verse and poetry as a cure for the blues. A glimpse into Hayek’s poetry reveals the simmering cauldron of true Austrian angst:.

Spring time comes,
Winter time leaves,
The winter has tried my soul,
It was a winter of discontent,
After a rather dreary fall,
The seasons change,
The seasons turn,
And in my heart,
I feel to yearn,
I feel the burn.

I love I love I love,
I need I need I need,
I want I want I want,
Help me,
Helllllllllpppppp meeeeeeeeeee.

Rose of red,
Violet of blue,
Limburger cheese,
Sits in my stew,
Cheesy cheesy stew.

Why so much pain? "

On International Finance
" For certain smaller countries, it is best to focus on what you are best at doing. Expanding into new fields is vital, but so is staying true to your roots and holding valuable niches. Portugal's economy, for example, has been heavily reliant on cork harvesting, sardine fishing, and olive growing businesses

It is highly advisable not to change so dramatically that the foundations of those steadfast money-earners would be undermined. Likewise, we would advise Denmark not to stop producing abundant amounts of pornography. In fact, we would beg Denmark not to stop producing abundant amounts of pornography. Actually, if any country takes anything away from this book, let it be Denmark and a solemn promise by it not to stop producing abundant amounts of pornography. "

On Office Staff in the New New Economy
" In the New New Economy, machines will circumvent the need for most male secretarial staff. In an environment where voice recognition software is utilized, there are fewer tasks for the male secretaries who traditionally fill office support roles. Much of the work formerly done by male secretaries is supplanted more and more by technology. This, of course, removes the human element that some believe should be part of the work experience. Many of the male secretaries old duties will be consolidated or reassigned to machines.

Your male secretary will no longer be there to transcribe your tapes. Sophisticated printing set-ups will remove much of the copying work. Voice mail means that he is not there to answer your calls. Or remind you of your lunch dates. Or give you a hard time about your sloppy writing. Or make accusations that you went over the line in some of your totally innocent comments about how nice his hair looks. Or there to tell you he saw a lawyer and threatens to bring a pesky lawsuit and, you know, it's not like he is the one with the wife and three kids and a career on the line. No sir, not him, not Mr. Male Secretary.

So it’s goodbye male secretary. Nice knowing you! "

 

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