• OWI News
  • PEAK, BlueDEF
  • November 8, 2023

Old World Industries, maker of PEAK® Antifreeze & Coolant and BlueDEF® Diesel Exhaust Fluid, marks 50 years in business.

Northbrook, Ill. (November 7, 2023) – Old World Industries (OWI), the manufacturer of PEAK® Antifreeze & Coolant and BlueDEF® Diesel Exhaust Fluid is proudly celebrating its 50th year in business. Much has grown since its inception on November 8, 1973, but OWI’s commitment to its customers remains at the forefront.


Old World Industries' story begins in the early 1970’s when the late Riaz Waraich met Tom Hurvis and the two strangers instantly connected, which led to a lifelong friendship and the formation of OWI. Soon they realized that together they had the power to change not only their lives, but an entire industry.


“In 1976, people said we couldn't compete,” said OWI Chairman Tom Hurvis. Hurvis and Waraich worked tirelessly to establish OWI as a serious player in the chemical and later the automotive industry through constant product innovation. By the late 1980s, OWI had penetrated the North American market and launched itself to stardom when it acquired the PEAK brand. Through Hurvis’ marketing prowess, they instantly became a household name in the automotive industry.


Looking ahead to the present, OWI continues to remain committed to providing both its customers and consumers with top-of-the-line products and service. This dedication has been marked by numerous awards from the industry, our retail and distribution partners.


“To stay in business for over five decades is truly remarkable with so much change that has happened both internally and externally in our world. Yet through that change, OWI has been able to grow and expand our product offerings by remaining committed to our guiding principles of always fulfilling our commitments and having fun and making money,” states Hurvis.


“As we look to the next 50 years, OWI will continue to move forward with innovative technologies in antifreeze & coolants and commercial products including BlueDEF Platinum® and FINAL CHARGE® PRO-SERIES,” states CEO Greg Noethlich. “With the company principles as our guide, we’re excited to continue providing our customers with innovative solutions that will take us thru the next 50 years.”



Old World Industries is among the largest privately held companies competing in the automotive aftermarket. The Northbrook, Illinois-based company enjoys a presence in various consumer product markets around the world. Old World’s brands include a full line of PEAK® Performance Automotive Aftermarket Products including Antifreeze & Coolant, Washer Fluid, Lighting and Wiper Blades; BlueDEF® Diesel Exhaust Fluid and Equipment; FINAL CHARGE® PRO-SERIES Heavy Duty Extended Life Coolant and THERMAL CHARGE Heat Transfer Fluids, Fleet Charge® SCA Precharged Heavy Duty Coolant. For more information, please visit www.owi.com.


Scroll through the remarkable journey of Old World Industries.

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